The Hummer Table of Contents Introduction Market segmentation AIM General and Segmentation Issues Decision and Opinion This case present the current situation of the Hummer jeep originally designed for the military and the new civilian vehicle H2 Hummer. Trying to find some marketing strategies to help the new hummer H2 to raise its sales and face the competition in the market from so many different SUV's companies. Some recommendations are given by the end of …showed first 75 words of 1273 total…

…showed last 75 words of 1273 total…others. They have to do a careful market segmentation based on the issues I list before which it has to be measurable, meaningful and marketable. The firm must decide to market to more than one segment and design a separate marketing mix for each. I think they set the level too high to reach the 100,000 vehicles by the end of 2005 keeping the same price while too many competitors exist in the market with huge deals.