Marketing of Changhong in China
Title: Marketing of Changhong in China
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1816 | Pages: 7 (approximately 235 words/page)
Marketing of Changhong in China
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1816 | Pages: 7 (approximately 235 words/page)
Marketing of Changhong in China
Section 1. Customer Analysis
A. Segments
1. Color TV
Pure flat serial
Super flat serial
Flat square serial
Comments: Largest segment, dairy products, segmented by regional needs/functional Offerings/entertainment, accelerating growth
2. Projection TV
Comments: Second largest segment, technical offerings, Middle-class's favourites, high growth rate in urban areas.
3. LCDS & PDP TV
Comments: Potential, high technical supports and luxury appliance, growing dramatically.
B. Customer Motivations
Segment Motivations
1. Color TV Basic appliance …showed first 75 words of 1816 total…
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…showed last 75 words of 1816 total…TV sales rank the second in the globe. Chang Hong Ltd. Retrieved 26 August, 2004. From
http:// en.changhong.com/product/20030106/
http://en.ce.cn/Industries/Consumen-Industries/200407/13/t20040713_1215204.shtml
http://www.acmr.com.cn/
About the size of TV industry in China
http://www.tcl.com/china/index.jsp
The analysis of TV sets sale in 2003. Huichong home appliance survey.
Retrieved 27 August, 2004. From
http://info.home-a.hc360.com/Html/001/009/002/138530.htm
http://141.211.136.211/eng/industry/hysc/page2.asp?t1=20020801