MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL C It has been argued that "strategic marketing planning can be viewed as the solution to multitudinous issues which face modern management" (Haris, 1996). Indeed, it is often contended that the process of strategic marketing planning is crucial since planning determines what must be done in the future whilst giving an opportunity to test what has been achieved against the framework of the existing plan. However, it is …showed first 75 words of 1538 total…

…showed last 75 words of 1538 total…on customer confusion and finding own niches, e.g. References  Haris, 1996, Piercy, 1997 adapted from article posted on Gmarketing website. Written by J. C. Levinson  "De-mystifying Marketing plans" G marketing. D.K Schofield  "Competing for the future" Harvard Business Review, July /August 1994- G. Hamel & C.K. Prahald  "Strategic Intent" Harvard Business Review, May/June 1989 - C.K. Prahalad & G. Hamel  "Marketing Management" A. Arbee & K. Naidu, Book 1 Marketing Pilosophy and Strategy. 2001/2 edition