Introduction The marketing concept suggest that to achieve organisational goals and be more profitable, an organisation should focuses its efforts on developing marketing mixes that best meet the needs of the consumer. However, since consumer needs within a market vary, one marketing mix could not adequately satisfy the needs of the entire market. Targeting marketing is one of the most important ideas in modern day marketing. Under the idea, the marketer divides the market into …showed first 75 words of 3101 total…

…showed last 75 words of 3101 total…toward product desing and imnprovement. Competitive Benefits Since the target market strategy ressults in greater satisfied and hence more loyal customers, competitors would have more difficulty in trying take these customers away. In addition, the smaller target market may make it appear to be a less attractive target than the entire market. Generally speaking, the target marketing is an important idea. However, in my opinion, it is not always can be applied in entire marketplace.