Table Of Contents Introduction................................................................................. 2 1. Company overview ........................................................................ 2 1.1. Situation Analysis........................................................................ 4 1.2. Competitive Analysis.................................................................... 6 1.3. Customer Analysis.........................................................................8 2. Marketing Mix...............................................................................10 2.1. Product.................................................................................... 10 2.2. Price....................................................................................... 11 2.3. Place....................................................................................... 12 2.4. Promotion................................................................................. 13 3. SWOT Analysis........................................................................... 15 3.1. Strengths................................................................................. 15 3.2. Weaknesses.............................................................................. 16 3.3. Threats.................................................................................... 16 3.4. Opportunities..............................................................................16 Conclusion.................................................................................... 16 References.......................................................................................17 Introduction : Our aim in this marketing plan is to make an environmental and marketing analysis to evaluate the position of Coca-Cola India Company; report our findings and give suggestions to improve the current situation . 1. Company overview: Coke (founded in 1886) was the world's leading manufacturer, marketer, and distributor of non-alcoholic …showed first 75 words of 3563 total…

…showed last 75 words of 3563 total…The CEO as Cola-borator," Business Today, November 7, 1999. 3. Dwijottam Bhattacharjee; Sandeep Joseph, "Saving Coke," Businessworld, March 6, 2000. 4. "The Coca-Cola Company updates on business strategies and confirms long-term volume and EPS growth objectives," Coca-Cola Press release, April 11, 2000. 5. Coca-Cola Annual Reports, 2002, 2001. 6. www.coke.com 7. www.indiainfoline.com 8. www.agencyfaqs.com 9. "Coca-Cola India reports 34 pc growth in Q1," Business Line, April 17, 2002 10. Manjeet Kripalani and Mark L. Clifford, "Finally, Coke Gets it Right in India," Business Week, February 10, 2003. 11. www.coca-colaindia.com