Marketing mix Report The aim of this report is to analyse the current Marketing Mix of Sainsbury's, and to work out how it would be adjusted to satisfy the possibilities of financial services?development as well as the steps taken when considering the launch of the financial services products. This report is based on my own research by reading Sainsbury's annual report, its web site and the discussions among the experts and professors, along with …showed first 75 words of 3708 total…

…showed last 75 words of 3708 total…product with clear segmentation, advanced analysis, reasonable preparation and rational steps, especially its outstanding return and competitive rates as well as little risk. Last but not least, Sainsbury's continuously strengthens its information technology system and distribution network to make Sainsbury's products easy to reach customers. All engender the success of Sainsbury's finance service. Sainsbury's still endeavors to lead this field in the research and delivery of new products to meet the needs of its customers.