Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology
Title: Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2646 | Pages: 10 (approximately 235 words/page)
Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2646 | Pages: 10 (approximately 235 words/page)
Introduction
Marketing research comprises one of the most important and fascinating facets of marketing (Malhotra and Birks (2003: p2)). "It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; and to improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective" (Malhotra and Birks (2003: p6)).
…showed first 75 words of 2646 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
…showed last 75 words of 2646 total…enthusiasts prepare to meet Nokia's N-Gage', RCR Wireless News, 22(40)
Reinhardt et al (2003) 'Nokia's Big Leap', Business Week, (3853)
Ball (2003) 'What's it like to be N-Gage'd?', Electronics Weekly, (2127)
Wahl (2003) 'Nokia N-gages Nintendo', Canadian Business, 76(22)
Datamonitor (Nov 2003) 'Sony Ericsson Mobile' Company Profile, www.datamonitor.com [Accessed: 03/02/2004]
Pyke (2003), 'Getting the most out of your qualitative research', Marketing Magazine, 108(32)
Dolan & Ayland (2001) 'Analysis on trial', International Journal of Market Research, 43(4)
Key Note
Market report (2003), 'Mobile Phones', Key Note