1.0 MALAYSIA CAR INDUSTRY 1.1 Background Malaysia is one of the smaller Southeast Asian markets for motor vehicle production and sales and ranks behind South Korea, the People's Republic of China, Taiwan, Thailand and Indonesia. Since 1985, when the first made-in-Malaysia car, Proton rolled off the production line, it have been spearheading Malaysia's ambitious plan to become one of the world's most advanced industrial societies by the year 2020. To date over one million Protons have been sold in 51 …showed first 75 words of 2456 total…

…showed last 75 words of 2456 total…be down. AFTA pushes for liberation of trade in the region through the elimination of intra-regional tariffs and the elimination of non-tariff barriers. Then Proton will have to compete with the same equal concept for market share. It is popular because it is the cheapest car in Malaysia. It is the cheapest after they impose 300% tax on import cars. Proton marketing strategy is generally built upon this low price distinctive difference to maintain as No. 1.