PROBLEM STATEMENT Looney school's main objective is to increase awareness and interest in the sport of tennis by introducing more children to the sport. <Tab/>In the achievement of its objective Looney school is facing one major problem; high expenses on promotional activities with no guarantee of a future sale, and the need of developing more efficient and cost effective promotion plans. In addition to this problem the company also needs …showed first 75 words of 5299 total…

…showed last 75 words of 5299 total…those popular products. 4. Evaluate the performance and effect of the tennis match; make adjustment to the imperfection. REFERENCES Kotler, P., Armstrong, G., Cunningham P.H. (2002) Principles of Marketing (5th ed.) Toronto, Ontario: Prentice-Hall Canada. Ottawa Carleton District School Board http://www.ocdsb.edu.on.ca/ Ottawa Carleton Catholic District School Board http://www.occdsb.on.ca/ National Capital Tennis Association http://www.ottawatennis.com/ Ottawa 20/20 http://www.ottawa2020.com Statistics Canada http://www.statscan.ca