1) I think Levi's should create a brand for discount stores such as Walmart, Target, Meijers, Kohls, or any other of these big chain retailers. Stores like these already sell numbers of different brands as it is. If Levi's were losing market share and billion's of dollars, it wouldn't hurt to try anything at this point. Stores like these seem to do successful in all of their products they sell. It is simply shown on how …showed first 75 words of 1267 total…

…showed last 75 words of 1267 total…jeans in any particular season more than the other. For both Arab and Asian Americans I would use mainly larger retail outlets like Walmarts and Targets simply because it goes back to the whole popular culture aspect. It seems to me that they are not usually concerned with what the television shows but what is the best value to them as a consumer. These products would also be marketed year round for these ethnic groups.