It is recommended that you align your KM strategy with your business strategy and that part of this alignment process is deciding on whether to emphasize a codification or personalization implementation of KM. They recommend that you pick one and devote 80% of your effort to that one approach, while keeping the other side contributing at about 20%. The danger of personalization companies trying to add self-service knowledge bases, for example, is the alienation of customers who …showed first 75 words of 1178 total…

…showed last 75 words of 1178 total…to use: it must be incorporated into employees' personal knowledge and shared with others. The role of the NGO is to establish and encourage an organizational culture that values and rewards the transferring of tacit knowledge to explicit knowledge among employees and workgroups. Cultural and structural changes can encourage this formal and informal sharing of knowledge among employees. Strategies that can facilitate this type of knowledge sharing include training, communities of practice, and mentor programs.