What was the Kanthal president, Ridderstrale, attempting to accomplish with the Account Management System? Are these sensible goals? Why or why not? The motivation for Carl-Erik Ridderstrale, president of Kanthal, to develop an Account Management System was to find a process of determining the profitability of individual customer orders. An accurate account measurement system was needed in order to achieve a strategy for increasing growth and profitability without adding a significant amount of sales and …showed first 75 words of 1681 total…

…showed last 75 words of 1681 total…Bruns, William J., Accounting for Managers: Text and Cases. (2nd Ed.) Southwestern., 1998 Internet, , www.managersart.com/chap.11to20/chap11.htm Kaplan, R. S., & Narayanan, V.G. Customer Profitability Measurement and Management. Harvard Business Press., 2001 Kaplan, Robert S., The ABCs of Accounting for Value Creation. <Tab/>Planning Review. Chicago. July/Aug 1990 Vol. 18 Iss 4 Marshall, David H. & McManus, Wayne W. Accounting: What the Numbers Mean, (4th Ed.) Irwin/McGraw-Hill., 1999