It explane about Dual and single channel in BtoB marketing
Title: It explane about Dual and single channel in BtoB marketing
Category: /Business & Economy/Marketing and Advertising
Details: Words: 224 | Pages: 1 (approximately 235 words/page)
It explane about Dual and single channel in BtoB marketing
Category: /Business & Economy/Marketing and Advertising
Details: Words: 224 | Pages: 1 (approximately 235 words/page)
Dual Channel Marketing Dual channel marketing occurs when firms sell virtually the same products and /or services to both consumers and businesses.
Dual marketing channel arise for several reasons.
*a product is the first sold in the business market and then is adapted to the consumer market *As sales grow, economies-of scale can be created.
Another type of dual channel marketing result from spin-off sales, in which individuals who buy a particular product at work …showed first 75 words of 224 total…
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…showed last 75 words of 224 total…to *Use difference communication message.
*Create difference brands.
*Use multiple channels or different channels In most cases, business customers and consumer seek the same basic benefits from products. In these situations, a single strategy for both markets is best. Tactics that should be used include.
*integrating communication messages *selling the same brand in both markets *scanning both markets for dual marketing opportunities There are two advantages to integrating consumer markets with business markets: 1)synergies 2)economies-of-scale