IT Strategy and Planning Activity 1 - Research the CSF of organisations providing CRM technology or supporting such databases. The definition of Customer Relationship Management is providing exceptional customer service. This entails rapid responses to all customer inquiries and demonstrations of active concern for customer satisfaction. CRM is a comprehensive sales and marketing approach to building long term customer relationships and improving business performance. It is a way of helping an enterprise manage customer relationships in …showed first 75 words of 1638 total…

…showed last 75 words of 1638 total…processes. Bad practices It was bad in the sense that by copying another practice, it might not have been tailored for HiMAC as a specific company and thus caused problems like internal division. By not being specifically tailored for their company, its design would not cater for their CSF, goals and objectives. Secondly, the practice may carry inherent imperfections which HiMAC might not recognise and breed into their companies thus bringing new issues to consider.