Introduction Travel ranks as the leading category of on-line transactions by U.S. consumers (Pappas, 2001). According to James V. Delong, a senior fellow with the Competitive Enterprise Institute's Project on Technology, "there are more than 33,000 travel agencies, ranging from one-person shops to giant American Express, and 270 of them are online" (p. 2). A study by Bear Stearns suggests that only 200 on-line travel sites will still be in existence by 2005 of which Expedia.com, Travelocity and Priceline.…showed first 75 words of 1644 total…

…showed last 75 words of 1644 total…Consumers. Cato Institute. http://216.239.51.100/search?q=cache:KVU49J0FKXEC:www.cato.org/pubs/pas/pa441.pdf+differentiation+in+online+travel+agencies&hl=en&ie=UTF-8 (November, 3, 2002) Pappas, G. (2000). The Impact of the Internet on the Airline Industry. Information Technology, 50-55. The Boston Consulting Group. http://www.bcg.com/publications/files/airline_finance.pdf (November 3, 2002) University of Phoenix (Ed.). (2002). e-Business Principles and Practices. [University of Phoenix Custom Edition e-text], 71. New Jersey: Prentice-Hall, Inc.