Executive summary Affected by the escalating impact of globalization, and the additional rising levels of intangibility, there is more need than ever for businesses to consider innovative responses to marketing opportunities. Moreover, the advent of Internet has constructed a new business structure as many marketers have started to find ways to penetrate into new market to gain a competitive advantage by putting enormous effort to come out with the most approachable marketing strategy of their …showed first 75 words of 4680 total…

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