The Coca-Cola Company has long been one of America's most successful organizations with business partnership in over 200 countries. However, Coca-Cola has had its problems with marketing. Looking back, it seems that the Coca-Cola Company might have gotten to be too "big for their britches" when it came to marketing in India. I can imagine the things that were being said in the Coca-Cola board room: things such as, "Don't they know who we are?" and "…showed first 75 words of 673 total…

…showed last 75 words of 673 total…this and has even "reduced the price of a 10.1 oz. bottle to 17 cents from 24 cents." This will boost more sales resulting in increased revenue. The third issue was that of a social nature. Coca-Cola needed an "in-house" person. In that they found Sanjeev Gupta which knew what would work and what was not working within the Indian culture. In my opinion Sanjeev Gupta saved the Coca-Cola Company from missing out on the world's largest market.