"How Public Opinion Really Works" In "How Public Opinion Really Works", Daniel Yankelovich provides his opinion about the true workings and shifting of the poll numbers. He feels that, in reality, many polls are false, taking the temperature of the people long before an adequate reading can be made. There are supposedly seven stages to this more "biological process" of forming public opinion; each important in coming to a well thought out public judgement. Yankelovich …showed first 75 words of 952 total…

…showed last 75 words of 952 total…truly in ways that no one can explain. It could be possible that progression through the so-called "stages" does not have to be long, but could be swifter with the aid of an attitude toward awareness and enlightened leadership. Public opinion polls mean a lot in today's political arena, maybe people should realize before putting too much stake in them its state of mind and what journeys of the heart still need to be conquered.