1><Tab/>How has Carlos Gutierrez used operations management to increase quality and responsiveness to customers and built Kellogg's competitive advantage? In order to look into Carlos Gutierrez's operation management's applications, we should elaborate what are the aims of operation management focuses on in global terms. Operation management has for goal to maximise profit. In order to do so, it looks on ways to maximise efficiency all along the production …showed first 75 words of 976 total…

…showed last 75 words of 976 total…develop Kellogg's now popular Eggo waffles and Pop-tarts. Therefore Kellogg was to become more sensitive to customer's needs. It also allows Kellogg's to be very sensitive to new competitive product as an ersatz could be developed in a short amount of time; in other words the acquisition of Keebler led Kellogg to be more competitive, more customer's responsive and finally it saved it time in marketing new products and the setting up of the latter.