Golf ball industry Golf is a multi-billion dollar industry that is showing a growth in popularity due to media attention on rising young stars of the sport. Many different golf products are needed and sold to the millions of consumers who play this sport annually. Because of the large market which exist, there is strong competition between equipment makers to get their products sold. Of the equipment that is needed to play a round of …showed first 75 words of 1762 total…

…showed last 75 words of 1762 total…the market share. Small manufactures find there place by making custom balls, recycling used balls, or other unique styles that cater to a specific market. Companies with a large portion of the market share have professional endorsements and spend a significant amount of money on research and design. This may show that consumers want golf balls that are claimed to be the best by the best golfers for reasons that they do not necessarily understand.