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…showed last 75 words of 1862 total…global television has essentially been a result of a societal demand for information, the increased power of commercialism and the need to stay competitive in a global market. To isolate technology as the prime motive for globalisation is impossible, for technological innovations must, in effect, be integrated into an already existing cultural, economic and political tradition. Ultimately Scientific knowledge and technological know-how are only put into use to the degree in which they are profitable.