Company History Krispy Kreme was established in 1937 by Vernon Rudolph who left the family business, taking with him a 1936 Pontiac, $200 in cash, a doughnut making machine and the secret yeast raised doughnut recipe. Rudolph opened the first Krispy Kreme doughnut shop in Winston- Salem, North Carolina. Rudolph took on two new partners and rented a building for $25 across from Salem College. With no money to buy ingredients, Rudolph promised a local grocer to lend him …showed first 75 words of 1032 total…

…showed last 75 words of 1032 total…Happy glazed are here again!", Alumni News, Vanderbilt Lawyer, Vol. 2, No. 32, Fall 2002) http://www.krispykreme.com/us.html company strategy http://www.newswire.ca/cgi-bin/view. http://www.customs.gov/nafta/nafta_new.htm http://abcnews.go.com/sections/business/DailyNews/krispy_kreme_abroad_000102.html http://www.franchise-international.net/news/index.php?story=56 Sanyal, Rajib N. (2001) International Management - A Strategic Perspective - Custom Edition http://www.cia.gov/cia/publications/factbook/geos/hk.html