Ford Focus Copying Honda Civics? Have you ever heard of a live commercial? Or better yet ever seen one? Well Ford Motor Company is about to launch the new Focus. The Focus is targeted at the first time buyers market. Ford Motors is spending at least $100 million dollars in this new approach marketing strategy. I always thought that TV commercial's were pre-recorded. This is not the case here. Ford is actually launching a miniseries of …showed first 75 words of 465 total…

…showed last 75 words of 465 total…from their styling of the Focus to the Gimmick in the engine with the Z-TEC. Ford can do the new live commercial advertising all they want, but the quality & reliability of the car should still be the main priority. The quality and the reliability will drive up the resale value of the car just like the Hondas. That is were the consumer wins and the manufacture wins all together. That is my analysis and opinion.