Table of contents: Table of content: 2 Prologue 3 "Eye Caramba"-s description of products and services 5 PRODUSCTS OF EYE CARAMBA 5 Target group and market analysis 8 THE TARGET GROUP 9 THE POLITICAL AND LEGAL ENVIRONMENT 10 THE ECONOMIC ENVIRONMENT 10 THE SOCIAL ENVIRONMENT 11 THE TECHNOLOGICAL ENVIRONMENT 11 Industry structure and markets (Porters 5 Forces) 12 INDUSTRY OF RIVALRY 12 BARRIERS OF ENTRY 13 SUBSTITUTE PRODUCTS 14 BARGAINING POWER OF BUYERS AND SUPPLIERS 14 Value creation in our Online-Store 15 Conclude 17 Used material: 19 Prologue Little research in internet throws …showed first 75 words of 2502 total…

…showed last 75 words of 2502 total…we have to follow all those trends on market and adopt them into our E-shop. Used material: http://www.elion.ee - Estonian biggest internet service providers' homepage http://www.stat.ee - Estonian Statistics Associations homapage http://www.e-competitors.com/Products/e-CompetitorsProducts.htm. - used for studding about e-competitors http://www.turismiweb.ee/en/category/Eyeglasses%20and%20optics/215/. - eyeglass stores and optics in Estonia http://www.eyeglasses.com/.- world wide eyeglass E-shop