The Levi advertisement of my choice is the one with the caption 'separates the men from the boys'. I chose this advert in particular because it has a typical storyline that is easy to follow through and it really sells the product using the music, characters and props mainly catching the audience's eye. <Tab/>Levi jeans are mainly targeted at the younger audience, although jeans in nowadays are very popular and …showed first 75 words of 1335 total…

…showed last 75 words of 1335 total…purchase the jeans in attempt to purchase manhood with it. This will sell the jeans, as many people will believe the jeans have this effect. In conclusion, this Levi advert sells its product by using various techniques to get the audience hooked onto the jeans. The most effective technique would be the usage of the characters and even though we are hardly aware of it; the music creates a clear image of what is happening.