Introduction Marketing Coca-Cola in China has been a long and trying road. The Coca-Cola Company first opened bottling plants in Shanghai and Tianjin in 1927. A third plant opened in Qingdao in 1930. After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of relations between China and the United States. Coca-Cola was the first American consumer product to return to China. (Coca-cola.com) Environmental Factors Some of the environmental factors …showed first 75 words of 475 total…

…showed last 75 words of 475 total…the building of schools and libraries. The company also invests in scholarships, environmental issues that affecting the country with it rapid growth rate in recent years. There is a long list of items that the corporation assists in to encourage growth in this country and that of others. Reference: Online: http://www.coca-cola.com. Retrieved on January 8, 2006. William D. Perreault, Jr. & E. Jerome McCarthy. (2005) Basic Marketing (15th ed.)McGraw-Hill/Irwin, New York, NY.