1.0 EXECUTIVE SUMMARY A detailed analysis has been carried out on a Malaysian incorporated company: Elba Holdings Bhd. Basically they deal in the manufacturing and retailing of garments and they carry three brands: Elba, Edwin, and Adax. The analysis was done by using the following theories: The PEST analysis was studies to give a better understanding as to how the external macro environment affects the company. There are many external risks involved here especially when foreign …showed first 75 words of 7085 total…

…showed last 75 words of 7085 total…visited on January 22th 2004 *BankNegara (1995), http://info.sm.umist.ac.uk/dissertation/dissertations/suanchinOngAPPENDICES.pdf, visited on January 22th 2004 *University Sains Malaysia, (2003) Business.unisa.au ,Visited on 25th December 2003 *Pricewaterhouse Coopers, (2003) www.pwc.com/r&c Visited on 31st January 2004 TABLE OF CONTENTS PG NOS: 1.0 Executive Summary 1-2 2.0 Introduction3 3.0 PEST Analysis4 - 7 4.0 Porters 5 Forces 8 - 11 5.0 Competitors Analysis12 - 15 6.0 Customers Analysis15 - 16 7.0 Financial Analysis17 - 19 8.0 SWOT Analysis20 - 22 9.0 TOWS Analysis22 - 23 10.0 Conclusion24 11.0 Recommendation25 - 26 12.0 Referencing27