1a) The Customization or individualization refers to the personalization of communication between the users and a website (Rayport and Jaworski, 2001, p9).The customization can either be initiated by the firm which is the firm customize the website for the user or initiated by the user which is user build a custom version of the site (Rayport and Jaworski, 2001, p13).For instance, MyYahoo. Interactivity defined as the users' ability to conduct two way communications. This includes …showed first 75 words of 1049 total…

…showed last 75 words of 1049 total…the useful information such as product availability, order status and shipping status. The product availability is the quantity that still available in their inventory. On the other hand, the customers have the availability to check the status of their order after they sign in their own account and go to the shopping cart icon. 3(a) Reference List Rayport, J. F. and B .J. Jaworski (2001), Introduction to e-commerce, New York: McGraw-Hill/ Irwin. (Rayport and Jaworski,2001.p.13)