"Dow Chemicals" BA 361 ESSAY PAPER Topic: "Dow Chemicals" Student: Mr. Russ Savage Professor: Mr. Omar Malik Date: 22 May 2000 I decided to construct my essay on Dow Chemicals (DC) Company after reading an article in Business Week. Dow Chemical appears to be developing an aggressive market strategy that aligns with our class topics, and that I have found very interesting. Dow Chemical (DC) company, over the last seven years has built their strategy around and focused …showed first 75 words of 1927 total…

…showed last 75 words of 1927 total…a deterrent for potential entrants. c) Power of Buyers: Monitor supplier industries, when there are many suppliers, buyers can dominate a bargaining position, and thereby generate cost savings. Consolidate purchases with Union Carbide to maximize a combined buying power position. d) Power of Suppliers: Monitor supplier markets for new supplier entrants or potential suitable substitutes. e) Substitute products: Monitor the market for suitable substitutes for your manufactured product, which could negatively impact your market share.