Introduction How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of …showed first 75 words of 1413 total…

…showed last 75 words of 1413 total…Dark Dog Energy Drink Homepage http://www.darkdog.com/ [Accessed 25 May 2004] This site contains latest news and information regarding products, the company, distributors, and partners of the company Dark Dog, one of Red Bulls competitors. 5. Red Bull in suspected link to Death http://news.bbc.co.uk/1/hi/health/1435409.stm [Accessed 27 May 2004] This site contains information regarding the Swedish National Food Administration issuing a public warning and investigating Red Bull in the deaths of three.