Direct mailing and personal selling benefits have many similarities and differences. Direct mailing benefit is that it allows you to concentrate on specific individuals that are interested in specialty greeting cards. Time management is more efficient because you are sending advertisements and messages to people that are already interested. You may also put the benefits of buying from your company on the advertisement or brochure. It lures the customer into calling you to find out …showed first 75 words of 1606 total…

…showed last 75 words of 1606 total…will still increase our revenue for this year. This proposal is the most effective way to raise our revenue for the coming year. Personal selling is more likely to create new customers and generate more sales then the existing marketing. This plan is more cost effective and Customer oriented. I have personally chosen this plan because of the facts that I have stated. Thank you for the consideration of this proposal. Advertising manager, Kayla Smith