(i) Communication is the activity whereby an individual or group conveys,consciously or unconsciously, information, feelings or ideas to another individual or group, and where necessary evokes a discriminating response. Barriers can arise at any stage of the communication process or include 'noise' in the general environment. The barrier may arise out of skill deficiencies in the transmitter and/or the receiver since communication cannot be effective without a common reference and meaning for the …showed first 75 words of 732 total…

…showed last 75 words of 732 total…new skills - negotiation and agreement: this helps to overcome the barriers of self interest by adjusting the wage-work bargain - coercion: sometimes the threat of competition requires that change is forced through using power and authority - experience: the more familiar is the change process the more likely it will be accepted. Establishing a culture of continuous change places the organisation in a permanently unfrozen state where change is not only accepted but welcomed.