Executive Summary This promotional plan will primarily target men aged 16-35 who belong to the value segmentation of 'look at me, young optimist and something better' (Roy Morgan: 2001). The secondary target market will be the partners and/or mothers or these men. MAC aims to greatly increase awareness of Davenport boxer shorts among these target groups through the advertising message, 'Never Get Caught Out'. This will portray Davenport boxer shorts as a contemporary and comfortable …showed first 75 words of 7139 total…

…showed last 75 words of 7139 total…amp;lt;Tab/>Media Schedule 1.4.1<Tab/>Television Schedule 1.5<Tab/>Television Breakdown 1.6<Tab/>Television Advertisement 1 1.7<Tab/>Television Advertisement 2 1.8<Tab/>Television Advertisement 3 1.9<Tab/>Television Advertisement 4 1.10<Tab/>Television Advertisement 5 1.11<Tab/>Poster Art References 'Managing Cotton', Cotton Australia, 2005 http://www.cottonaustralia.com.au/aboutindex.html