Case is about family business (father and son : Tom and Mason Miller), which began producing molds and later added production of plastic parts to main business. Although production is traditionally being focused on quality and design of both molds and plastic parts (mass production/ customization accordingly), total number of order is remained the same, but client's desires have been shifted. 1). Custom Molds Inc. has faced the following major issues: *<Tab/>Although …showed first 75 words of 489 total…

…showed last 75 words of 489 total…and managers). *<Tab/>Office- a) to make order placement more truthful (matching ability of order fulfillment with time promised); b) to identify customers` needs more precisely; c) compare changes and it's influence on company's finance (taking into consideration return on income); d) due to the market demand company should make strategic decision and conclude if it is better to concentrate on molds or plastic parts (this is the most appropriate alternative).