Since the 1980's, and even more now in the late nineties, it has become a growing trend for companies, both large and small, domestic and foreign, to form strategic alliances within their particular industries. There are many specific goals that companies may be looking to achieve by dong this, but the main underlying reason is to guarantee the long-term sustained achievement of "fast profitable growth" for their business. They have to keep up with a …showed first 75 words of 2163 total…

…showed last 75 words of 2163 total…possible synergies to be implemented by each of the partners (Renault 2). Each team will be in charge of something different, from product planning and strategy to purchasing and logistics. As a result of the merger between Renault and Nissan, they estimate they will save $3.3 billion in 3 years. Sharing purchasing costs and auto platforms will be used to achieve this. Renault-Nissan will now operate together in hopes of competing in a globally diversifed, competitive automotive market.