"Culture, then, is what remains to bolster a company's identity as one organization. Without culture, a company lacks values, direction, and purpose." (What Holds the Modern Company Together? ; Rob Goffee & Gareth Jones; HBR nov-dec. 1996) What is corporate culture? In general, corporate culture defines the personality of an organization; it determines the way in which employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of …showed first 75 words of 1411 total…

…showed last 75 words of 1411 total…anks to this culture and the attitudes, ideas and believes that are shared by all the employees. That is mainly because, through its culture, Google has achieved exactly what a company needs, to be a world leader in its industry. It has attracted exceptionally skilled employees that complement each other and that are utterly committed to the company. Plus, the open, supportive environment generates greater flow of information between the employees and thus helps innovation.