1Introduction In this paper, we draw attention to the concepts of Corporate Social Responsibility (CSR), its emergence factors and its mounting importance to a company's survival. Having the focus on Asia Pacific Region, we will further highlight the growing demand for CSR in this region. The basis that drives the urgency to study this topic is due to the fact that CSR is becoming more significant, important and critical to a company's success. Knowledge of …showed first 75 words of 3331 total…

…showed last 75 words of 3331 total…each and every aspect based on the CSR model. However, we can see that due to CSR evolution, companies can no longer act in isolation so at the minimal; Meralco has keep up to this by discussing issues even more openly. In order to better position themselves as a good corporate citizen, Meralco needs to constantly re-orientate their business strategies, practices and performances in relation to all relevant stakeholders' needs so as to avoid controversy.