Executive Summary In the era of globalization and liberalization, it is very important for company to perform well and access to international market by acquisition, mergers, alliances or joint venture to survive and to keep market share in such a cut throat competitive environment. International business requires lots of practice and research of the host country's economical, political, legal, regional, cultural environment. Among all of these factors cultural difference is also one of the important …showed first 75 words of 3288 total…

…showed last 75 words of 3288 total…v<Tab/>Retrieved on 30th August http://www.geert-hofstede.com/hofstede_mexico.shtm v<Tab/>retrieved on 30th August,2005 http://www.geert-hofstede.com/hofstede_united_states.shtml v<Tab/>Retrieved on 30th August http://www.gwu.edu/~clai/working_papers/Teegen_Hildy_04-02.pdf v<Tab/>Retrieved on 30th August http://www.1000ventures.com/business_guide/jv_main.html