Consumer sovereignty
Title: Consumer sovereignty
Category: /Business & Economy/Marketing and Advertising
Details: Words: 477 | Pages: 2 (approximately 235 words/page)
Consumer sovereignty
Category: /Business & Economy/Marketing and Advertising
Details: Words: 477 | Pages: 2 (approximately 235 words/page)
…showed first 75 words of 477 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
…showed last 75 words of 477 total…fact influenced, and that they virtually have no sovereignty when it
comes to purchasing decisions. Consumer sovereignty could truly exist in a society
where a consumer could clear his/her mind of all outside influences ,(TV, radio,
newspapers, magazines, etc.), when making a purchasing decision. But as we all know,
this could never happen. And with advertising in every facet of our lives, we have no
choice but to be influenced, meaning having no sovereignty.