Constructing identity in today's media saturated world is not an easy task. For with a simple flip of the television channel or a turn of a magazine page there at our disposal is a vast array of possible identity models. In modern society identity is perpetually unstable it must be chosen, created and constructed with reference to unavoidable surrounding media culture. Considering the frameworks surrounding the construction of identity by theorists including Louis Althusser and …showed first 75 words of 2041 total…

…showed last 75 words of 2041 total…C., Hegemony and Socialist Strategy, Verson, London and New York, 1985. Lapsley, R., and Westlake, M., Film Theory: An Introduction, Manchester University Press, Manchester, 1988. Miles, S., Dallas, C., and Burr, V., "Fitting in and Sticking out': Consumption, Consumer Meanings and the Construction of Young People's Identities," in Journal of Youth Studies, Vol. 1, No. 1, Carfax Publishing, United Kingdom, 1998. Morley, D., "Theories of Consumption in Media Studies", in Acknowledging Consumption, Miller, D., (ed.), Routledge, London and New York, 1996.