Executive Summary The REVA electric car is an innovative concept that has been introduced in the Indian market because of the rising fuel price in the country. The idea behind its conception is to provide a car that is eco-friendly and a small car that would be suitable for growing problems in traffic. The company introduced its cars not only to target the Indian market but also cater to the growing demand for such cars …showed first 75 words of 4818 total…

…showed last 75 words of 4818 total…htm 9.<Tab/>Reva Introduces NXG Electric City Car. (2005). Retrieved: May 24, 2005, from http://www.greencarcongress.com/2005/04/reva_introduces.html 10.<Tab/>Reva showcases new electric car. (2005). Retrieved: May 21, 2005, from http://autofeed.msn.co.in/pandorav3/output/Technology/cc5c6ac0-10cc-47ad-80d6-e6f323798e24.aspx 11.<Tab/>Sirimane, S. (2005). Ceylinco REVA electric Car launched. Retrieved: May 22, 2005, from http://www.dailynews.lk/2005/04/26/bus01.htm