Commercial Effectiveness Sitting down to watch the television today is more than just enjoying your favorite program. Commercials are a huge part of today's television programming. Seldom can we sit down and watch a show on T.V. without interruptions of commercials trying to persuade us to buy something or send somebody our money. The people behind the production of commercials use glamorous objects to appeal to the consumers and to, in turn, provoke them …showed first 75 words of 2460 total…

…showed last 75 words of 2460 total…Dictionary. 3rd Edition, 1994 "History of T.V. Advertising." Internet. http://adage.com/news_and_features/ special_reports/tv/1940s.html. "History of T.V. Advertising." Internet. http://adage.com/news_and_features/ special_reports/tv/1950s.html. Seehafer, Gene F., and Jack W. Laemmar. Successful Television and Radio Advertising. New York: McGraw-Hill Book Company, Inc., 1959. Seiden, Hank. Advertising Pure and Simple. New York: Amacom, 1976. "Television Commercials." Internet. http://delta.is.tcu.edu/~DERoberts/tvcom. html.