Channel of distribution can be defined as a mechanism or tool through which goods and or services are moved from the manufacture and or service order to the end buyer or consumer. Managing a multichannel business in today's competitive environment can be a tremendous challenge. US Cavalry found it essential to concurrently market within and across every available channel, through internet, retail store, and catalog sales. US Cavalry is a multichannel company that features free …showed first 75 words of 751 total…

…showed last 75 words of 751 total…distribution to market their products. Through these channels of distribution it had helped US Cavalry promote its products and is able to cleared out their overstocks within a short period of time. Resources Young, S. J. (2001, March 1). Make the most of every channel. Catalog Age, 18(3), 61. Retrieved July 29, 2005 from World Wide Web at University of Phoenix Apollo Library http://www.apollolibrary.com:2124/?did=000000069069523&Fmt=3&clientId=13118&RQT=309&VName=PQD