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…showed last 75 words of 3220 total…Pitman Publishing 4. Hill, C and Jones, G (1998) Strategic Management Theory: An Integrated Approach, Boston: Houghton Mifflin Company 5. Johnson, G and Scholes K (1997) Exploring Corporate Strategy: Text and cases, 4th edtn, London: Prentice Hall Europe 6. Kotler, P (1997) Marketing Management: Analysis, Planning, Implementation and Control, 9th edtn, New Jersey: Prentice Hall 7. Robson, W (1997) Strategic Management and Information Systems, 2nd edtn, Essex: Prentice Hall 8. Torrington, D and Hall, L (1998) Human Resource Management, 4th edtn, London: Prentice Hall Europe