In the fall of 1982, McNeil Consumer Products, a subsidiary of Johnson and Johnson, confronted with a crisis when seven people on Chicago's West Side died mysteriously. Authorities determined that each of the people that died had ingested an Extra-Strength Tylenol capsule laced with cyanide. The news of this incident traveled quickly and was the cause of a massive, nationwide panic. These poisoning made it necessary for Johnson and Johnson to launch a public relations program …showed first 75 words of 1082 total…

…showed last 75 words of 1082 total…have been the same if it occurred today, because Johnson and Johnson made all the right decisions. References: Beck, Melinda, Mary Hagar, Ron LaBreque, Sylvester Monroe, Linda Prout, "The Tylenol Scare." Newsweek. October 11, 1982 http://www.tylenolmurders.com. Retrieved from the World Wide Web on October 7, 2005. http://www.personal.psu.edu. Retrieved from the World Wide Web on October 7, 2005 Center, Allen H., Patrick Jackson. Public Relations Practice: Management Case Studies and Problems, Sixth Edition. Prentice-Hall Inc. 2003