Business Analysis of Dysfunctional Sports Fan: The assignment was to state the problem and the research method used in the article
Title: Business Analysis of Dysfunctional Sports Fan: The assignment was to state the problem and the research method used in the article
Category: /Business & Economy
Details: Words: 982 | Pages: 4 (approximately 235 words/page)
Business Analysis of Dysfunctional Sports Fan: The assignment was to state the problem and the research method used in the article
Category: /Business & Economy
Details: Words: 982 | Pages: 4 (approximately 235 words/page)
An Examination of Dysfunctional Sports Fans
Introduction
Kirk Wakefield of Hankamer School of Business at Baylor University and Daniel Wann of the Department of Psychology at Murray State University examine the dark side of what may be seen as excessive sports fan identification. Past examinations of highly identified sports fans have focused on the positive aspects of identification with the team in terms of attitudes, participation, attendance of events, merchandise purchases, and other pro-team related
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more likely to be classified as highly dysfunctional fans than less dysfunctional fans. Also, as anticipated highly dysfunctional fans reported significantly higher levels of consumption in sports media that accommodate complaining and confrontational tendencies than did those classified as less dysfunctional.
Reference:
Wakefield, K.L., Daniel, L.W., (2006). An examination of dysfunctional sport fans: Method of classification and relationships with problem behaviors. Journal of Leisure Research, 38[2], 168-186, 19p. Retrieved June 18, 2006, from the EBSCO Host database.