Bus-Adm 799 Sample case Amazon.com The purpose of the following is to assess Amazon.com's place in the current specialty retail industry through both financial and non-financial analysis. As computer technologies have been developed, the population of Internet and World Wide Web has raised fast sine 1990's. In this situation, many firms have launched or expected to start their business through the Internet. Sales products of the Internet business have become various and widely. Online …showed first 75 words of 3342 total…

…showed last 75 words of 3342 total…turned shareholders' asset in to profit much less than its competitors do. ROE 1998 1999 Amazon.com -89.76% -270% Barnes & Noble -59.36% -70.31% Border Group, Inc 13.4% 12.9%<Tab/>Amazon.com has turned shareholders' equity in to profit much less than its competitors do. Long-term debt to Equity 1998 1999 Amazon.com 251% 551% Barnes & Noble 0% 0% Border Group, Inc 0.87% 0.88%<Tab/>Amazon.com has to pay more interest than its competitors do.