John Broadus Watson was one of the most prominent psychologist scientists of his era, writing on applied psychology for academic journals, business publications, and popular magazines and is considered to be the founding father of behaviorism. John was born in South Carolina to Emma and Pickens Watson in 1878. The Watson family lived in Greenville, South Carolina and was extremely poor. John spent much of his boyhood in the relative isolation and poverty of rural South …showed first 75 words of 876 total…

…showed last 75 words of 876 total…B. Resor. He became an ambassador for the agency and in 1924 he stepped up to become the vice president of the company. While he was there he also wrote and sold books about the control over human emotions. In 1920 he published his most famous conditioning experiment "Little Albert." Later, he moved onto work for the William Esty Agency until he retired in 1945. After retiring, John lived on a farm in Connecticut until his death in 1958.