Introduction Southwest Airlines began to fly in 1971 with flights to Houston, Dallas, and San Antonio. SWA became a major airline in 1989 when it exceeded the billion-dollar revenue. SWA is now the largest carrier based on scheduled domestic departures. Year end results for 2003 marked Southwest's 31st consecutive year of profitability. SWA is the United States' only major short-haul, low-fare, high-frequency, point-to-point carrier. But what is hidden behind this very profitable business? What are the impacts of …showed first 75 words of 1925 total…

…showed last 75 words of 1925 total…Transportation, A management perspective, Alexander T.Wells and Jhon G. Wensveen Dictionary of Travel, Tourism and Hospitality, S. Medlik Global Airlines, Competition in a Translational Industry, Pat Hanlon http://www.southwest.com/ http://www10.americanexpress.com/corpsvcs_ss/cmucomponents_gcs/download/trendsforecast2004_en.pdf http://finance.yahoo.com/q/pr?s=LUV www.lib.washington.edu/business/tlc/archive/sw.html http://www.southwest.com/about_swa/photos.html http://airlinesafety.com/letters/union2.htm