Amazon.com has a mission statement that says their mission is to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible.1 based on the quality and size of Amazon.com, it would be correct to say that their strategic direction would be to provide the same quality shopping experience and customer service for multiple goods and services beyond books to ensure continued growth. And in doing so, …showed first 75 words of 763 total…

…showed last 75 words of 763 total…advantage is their one-click purchase. Being the ones that invented this technique has made Amazon.com a favorite. Because of Amazon.com's many strengths, they have the leverage to take advantage of the increase in usage of the Internet for e-retailing. REFERENCES 1. www.amazon.com/exec/obidos/subst/misc/company-info.html/002-5777346-0904846 2. www.ku.edu.tr/courseware/mgis501/team7_amazonBN.ppt 3. www.sbti.net/sbtiref.htm 4. www.oreillynet.com/pub/a/mediakit/pressrelease/20010131.html